Audience Strategy Manager

The Audience Strategy Manager leads the development and execution of audience strategies and insights that drive measurable business outcomes for our clients. This role connects audience data, consumer behaviors and addressability capabilities to identify opportunities that improve media effectiveness, campaign performance and business growth.

Working closely with clients and internal teams, the Manager translates audience intelligence into actionable recommendations that inform media planning, targeting, activation and optimization. The role requires a strong understanding of audience data, addressability and the digital media landscape, particularly across programmatic and social media.

This is a role for a strategic thinker who combines analytical curiosity, media knowledge and business acumen. They will independently manage audience workstreams, coordinate cross-functional delivery, lead client discussions and provide guidance to junior team members, ensuring audience insights are consistently integrated into marketing and media decisions.

What you'll do

Lead audience strategy development: Translate client business challenges, marketing objectives and research findings into audience strategies that inform media planning and communications decisions.

Connect insights to business opportunities: Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development.

Manage audience strategy workstreams: Oversee the development and deployment of custom audience solutions, establishing project roadmaps, coordinating stakeholders and ensuring timely delivery.

Partner with clients and internal teams: Lead strategic discussions to align audience recommendations with business, brand and marketing objectives, building consensus around strategic direction.

Drive strategic storytelling: Present complex findings through clear, compelling narratives, translating data and insights into persuasive recommendations and actionable next steps, demonstrating the impact of audience-centric strategies on performance metrics.

Campaign Performance & Optimization: Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.

Collaborate across disciplines: Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms. Work with activation teams to ensure effective audience targeting across addressable platforms.

Guide and develop colleagues: Provide strategic guidance, constructive feedback and support to colleagues, helping elevate the quality of their analysis, thinking and recommendations.

Contribute to departmental expertise: Help advance the team's understanding of media, audience behaviors and communications channels, identifying opportunities to improve capabilities and ways of working. Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices

4-6 years of experience in media planning, audience strategy, brand strategy, consumer insights, performance marketing or related fields.

A bachelor's degree in marketing, advertising, communications, media studies, consumer behavior or a related discipline, or equivalent experience.

A strong understanding of consumers, markets, media behaviors and business challenges, with the ability to connect audience insights to broader marketing and business objectives.

A solid understanding of media channels, their roles and how to develop effective strategies to reach and engage specific audiences, particularly across programmatic and social media.

Experience developing audience segmentation, targeting and activation strategies across media channels.

Hands-on experience with audience data and martech solutions, including DMPs, CDPs and platforms such as LiveRamp, Adobe, Meta Ads, Google Ads, GA4.

Strong analytical and critical-thinking skills, with the ability to identify patterns, challenge assumptions and translate data into meaningful strategic opportunities.

The ability to independently develop and communicate actionable recommendations, connecting audience insights to media strategies and business outcomes.

Excellent communication and storytelling skills, including experience presenting insights, developing strategic narratives and leading discussions with clients and stakeholders.

Strong project management and organizational skills, with the ability to lead multiple workstreams, coordinate stakeholders and balance competing priorities.

The ability to guide colleagues, provide constructive feedback and contribute to strengthening the team's analytical and strategic capabilities.