The Audience Science Analyst supports the development and delivery of audience solutions, audience insights and custom analytical projects. This role focuses on working with data, applying analytical methodologies and generating insights that help teams better understand audiences and inform media and business decisions.
Working closely with local and global audience teams, the Analyst is responsible for collecting, organizing, validating and analyzing data, executing analytical approaches and supporting the development of reports, models and audience solutions.
The role requires strong quantitative skills, attention to detail and an interest in understanding how data can be used to answer business questions and uncover meaningful insights.
The ideal candidate is curious, analytical and comfortable working hands-on with data, while developing the ability to interpret findings, communicate results and contribute to strategic recommendations. The Analyst works under the guidance of the Audience Manager and collaborates with cross-functional teams to ensure projects are delivered accurately and on time.
What you'll do
Collect, extract, transform and organize data from multiple sources to support audience analytics, campaign measurement and custom projects.
Ensure data accuracy, quality and consistency through data cleaning, validation and ongoing hygiene processes.
Execute quantitative analyses using established analytical methodologies to identify patterns, relationships and trends within datasets.
Support the development and execution of statistical and predictive models, including audience segmentation, profiling and classification.
Analyze consumer and audience behaviors to generate insights that inform audience understanding, media planning and related business decisions.
Build, maintain and update analytical reports, dashboards and recurring insights deliverables, ensuring accuracy and consistency.
Translate analytical findings into clear, data-driven narratives, helping internal teams understand results and their implications.
Document analytical processes, methodologies and findings to support consistency, reliability and knowledge sharing across projects.
Manage assigned tasks and deliverables, communicating project progress, data requirements and potential challenges to the Audience Manager and relevant stakeholders.
Demonstrate curiosity and initiative in developing analytical skills, exploring new methodologies and identifying opportunities to improve analytical processes and ways of working.