Sr. Data Specialist

Data Reporting Specialist

Company: Omnicom Global Solutions
Location: Bogotá, Colombia
Work Arrangement: Remote / Hybrid

About the Role

At Omnicom Global Solutions, we are looking for an experienced Data Reporting Specialist to join our team.

This role focuses on developing strategic reports, analyzing digital and social media performance, conducting social listening, and transforming complex data into actionable insights that support business and communication strategies.

The ideal candidate combines strong analytical skills with strategic thinking and data storytelling, with the ability to translate data into meaningful recommendations for clients and internal stakeholders.

Key Responsibilities

Develop recurring reports, dashboards, and executive presentations for clients and stakeholders.

Analyze digital, social media, campaign performance, and audience data to identify trends, patterns, and opportunities.

Conduct social listening analysis, including sentiment analysis, share of voice, brand reputation monitoring, and audience intelligence.

Transform complex datasets into actionable insights and strategic recommendations.

Monitor KPIs and evaluate the effectiveness of marketing and communications initiatives.

Present analytical findings and recommendations to clients and senior stakeholders.

Identify emerging trends, audience behaviors, competitive insights, and opportunities for optimization.

Collaborate with Strategy, Communications, Marketing, Research, and Analytics teams.

Improve reporting processes, dashboards, and measurement methodologies.

Ensure data accuracy, consistency, and quality across reporting deliverables.

Requirements

7+ years of professional experience in Data Reporting, Analytics, Consumer Insights, Social Listening, Communications Measurement, Market Research, or related fields.

Demonstrated experience in social listening, digital analytics, audience intelligence, and performance reporting.

Experience developing client-facing reports, dashboards, and executive presentations.

Strong ability to interpret data and translate findings into strategic business recommendations.

Experience presenting insights to clients and senior stakeholders.

Strong analytical thinking, problem-solving, and data storytelling skills.

Excellent written and verbal communication skills.

Advanced English proficiency (B2+), required.

Technical Skills

Experience with reporting, analytics, visualization, and social intelligence platforms, such as:

Social Listening: Brandwatch, Meltwater, Talkwalker, Sprinklr, Pulsar, or similar platforms.

Digital Analytics: Google Analytics 4 (GA4), Adobe Analytics, or similar tools.

Data Visualization & Reporting: Power BI, Tableau, Looker Studio, Excel, or Google Sheets.

Additional Tools: SQL, Supermetrics, or other data analysis and reporting solutions.

Preferred Qualifications

Previous experience in Public Relations, Communications, Advertising, Digital Marketing, or Media Agencies.

Experience in campaign measurement, reputation monitoring, competitive benchmarking, and consumer behavior analysis.

Strong understanding of communications KPIs and measurement frameworks.

Experience collaborating with international clients and cross-functional teams.

What We're Looking For

We are looking for a curious, analytical, and strategic professional who goes beyond reporting numbers.

Someone who understands the story behind the data, identifies meaningful insights, and communicates findings in a clear and compelling way to support better business decisions.

If you are passionate about data, digital trends, audience intelligence, and strategic reporting, we'd love to hear from you!

Join Omnicom Global Solutions and help us turn data into meaningful insights.