Lifecycle & Conversion Specialist

📌 Responsibilities:

• Funnel & Journey Optimization: Analyze lead journeys from acquisition to enrollment handoff, proposing and designing logic for nurturing workflows, lead scoring, forms, landing pages, and WhatsApp journeys.

• Paid Media Support: Support the administration and continuous optimization of paid search and social campaigns (Meta Ads, Google Ads) following strategy and audience guidelines set by the Growth Coordinator.

• Lead Quality & Traceability: Ensure full traceability across campaigns through UTM parameters, tracking setup, and attribution monitoring, prioritizing lead intent and conversion quality.

• Experimentation & A/B Testing: Formulate hypotheses, analyze A/B test results, and turn performance data into actionable recommendations to improve conversion rates.

• Cross-Functional Alignment: Partner with Content, Design, Technology, Operations, and Enrollment teams to ensure campaign assets and automated journeys align with strategic priorities.

• Reporting & Data Visualization: Maintain spreadsheets and dashboards to track funnel metrics, campaign performance, and lifecycle KPIs, presenting clear insights and proposed optimizations.

📌 You're our ideal candidate IF:

• You hold a University Degree in Marketing, Advertising, Business Administration, Industrial Engineering, Communications, Analytics, or related fields.

• You bring 2 to 4 years of hands-on experience in growth marketing, performance, conversion optimization, CRM, lifecycle marketing, automation, or demand generation.

• You demonstrate fluency in Portuguese (to engage the Brazilian market), Spanish (for regional team collaboration), and functional English (for international documentation and meetings).

• You possess proven experience analyzing funnels, running paid media campaign optimizations (Meta Ads & Google Ads), and setting up forms, landing pages, segmentations, and lead scoring logic.

• You are proficient in CRM systems, lead lifecycle management, automation logic, and funnel analytics (HubSpot experience is highly desirable).

• You hold a strong command of spreadsheets, UTM tracking parameters, campaign attribution, conversion measurement, and data visualization tools (GA4, Looker Studio, or heatmap tools are a plus).

• You have experience coordinating cross-functional initiatives with content, design, tech, operations, and sales functions (experience in EdTech, digital services, or consultative sales is a plus).

• You operate as a self-directed contractor with high analytical thinking, attention to detail, and a focus on lead quality over sheer volume.