Data Reporting Specialist

The Data Reporting Specialist - Health is responsible for delivering measurement, reporting, and analytics solutions that help evaluate and optimize communications, marketing, and business performance within the healthcare industry. This role partners with client teams and strategic stakeholders to design measurement frameworks, analyze multi-channel performance data, and generate actionable insights that drive informed decision-making. The specialist leverages digital media, social media, search analytics, and research methodologies to assess campaign effectiveness, identify trends, and develop meaningful impact narratives. Key responsibilities include designing and managing measurement frameworks, defining and tracking key performance indicators, analyzing digital and social performance metrics, conducting healthcare-focused market and audience research, and translating complex datasets into concise, visually compelling reports and presentations. The role works closely with strategy and client service teams to integrate analytics into planning, execution, and optimization efforts while providing data-driven recommendations that enhance communication strategies and business outcomes. The position requires expertise in healthcare-related analytics, reporting methodologies, stakeholder management, and insight generation across a variety of healthcare and health services clients.

Required Qualifications 7+ years of experience in a public relations, marketing, communications, advertising, or agency environment, with experience supporting healthcare clients such as pharmaceutical companies, hospitals, insurance providers, healthcare services organizations, or medical technology companies. Strong experience designing reporting frameworks, measurement programs, and performance dashboards. Deep understanding of digital media, social media, search analytics, and communications measurement metrics including reach, engagement, CTR, sentiment, share of voice, brand health, search interest, and attribution analysis. Hands-on experience with analytics and social listening platforms such as Talkwalker, Meltwater, Hootsuite, or similar tools. Experience with web analytics platforms including Google Analytics and/or Adobe Marketing Cloud. Experience conducting primary research, questionnaire development, survey analysis, and data validation. Advanced proficiency in Microsoft Excel and PowerPoint, with working knowledge of data visualization tools such as Power BI or Tableau. Strong communication, presentation, and stakeholder management skills. Ability to manage multiple projects simultaneously within fast-paced, cross-functional environments.

Preferred Qualifications Experience supporting healthcare communications, public relations, corporate affairs, or health marketing initiatives. Knowledge of advanced data visualization, analytics reporting, and measurement best practices. Experience developing executive-level reporting and strategic recommendations.