Business Development Representative

Role Purpose

The Business Development Representative (BDR) is responsible for identifying, engaging, and qualifying potential clients, primarily within the U.S. market. This role will work directly with the Head of Growth and will play an active role in executing and improving the company’s sales strategy. We are looking for someone with previous sales experience who is proactive, curious, coachable, and eager to grow. The ideal candidate combines a strong sales mindset with excellent communication skills and the ability to build genuine relationships with prospects.

Key Responsibilities

• Prospect and identify potential clients based on the company’s Ideal Customer Profile (ICP).
• Use LinkedIn and Sales Navigator as key prospecting and relationship-building channels.
• Execute outbound prospecting through LinkedIn, email, cold calling, and other channels as needed.
• Research prospects and companies to create relevant and personalized outreach.
• Build relationships with decision-makers and generate qualified sales meetings.
• Maintain consistent and disciplined follow-up with prospects.
• Keep prospect information, activities, notes, and next steps updated in the CRM.
• Track outreach results and identify which messages, audiences, and approaches generate engagement.
• Work closely with the Head of Growth to test and improve prospecting strategies, messaging, and sales processes.
• Continuously learn about the company’s services, target market, prospects, and new sales strategies.

Requirements

• Minimum 1 year of experience as a BDR/SDR or in a sales role targeting the U.S. market.
• Excellent English communication skills, both written and spoken.
• Comfortable conducting cold calls and speaking directly with U.S.-based prospects and decision-makers.
• Experience with outbound prospecting and lead generation.
• Comfortable using LinkedIn professionally; experience with LinkedIn Sales Navigator is a strong plus.
• Strong communication and interpersonal skills.
• Curious, proactive, and highly coachable.
• Strong attention to detail and ability to follow processes and apply feedback.
• Organized, consistent, and disciplined with follow-ups.
• Comfortable learning and using CRM and sales technology.

What We Value

We are looking for someone with energy, curiosity, and a genuine sales mindset.
Someone who asks questions, pays attention, takes ownership, applies feedback, and actively looks for ways to improve.
You don’t need to know everything from day one, but you do need to be willing to learn, adapt, pick up the phone, try new approaches, and stay consistent when prospecting.