The Performance Marketing Data Specialist is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels. This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting. The ideal candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.
Core Responsibilities:
1. Campaign Performance Analysis
Monitor and evaluate KPIs across paid channels (e.g., Google Ads, Meta, TikTok, programmatic).
Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LTV.
Identify performance trends, inefficiencies, and optimization opportunities.
2. Data Collection & Management
Integrate, clean, and manage data from various platforms: Sprinklr, CRM, Google Analytics, ad platforms, and internal databases.
Ensure data accuracy, consistency, and integrity across all reports and dashboards.
3. Reporting & Dashboard Creation
Build and maintain automated dashboards using tools like Looker Studio, Power BI, Tableau, or Google Sheets.
Develop performance scorecards and trend analysis presentations.
4. A/B Testing & Experimentation
Analyze results from A/B tests, multivariate testing, and controlled experiments.
5. Budget Optimization & Forecasting
Work alongside the Digital Strategist to support budget allocation and media mix decisions.
Forecast performance based on historical trends, seasonal behavior, and predictive modeling.
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