The Media Monitoring & Social Listening Analyst is responsible for delivering high-quality media intelligence, research, and social listening analysis to support strategic communications and business decision-making. This role monitors and analyzes news coverage, social media conversations, audience behaviors, industry developments, and competitive activity across digital media channels to uncover trends, risks, opportunities, and actionable insights. The analyst develops audience profiles, competitive intelligence reports, thematic analyses, executive summaries, newsletters, and thought leadership content that help stakeholders understand market dynamics and inform strategic recommendations. Key responsibilities include conducting news and social media research, analyzing consumer and industry data, identifying trends and emerging topics, translating research findings into executive-ready insights, building compelling reports and presentations, and supporting client and internal teams with data-driven recommendations. The role also ensures reporting accuracy, data quality, and adherence to established research and analytics standards while leveraging social listening tools and emerging AI methodologies to enhance insight generation and content development.
Media Monitoring & Social Listening Analyst
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Requerimientos
Required Qualifications 3-5 years of experience in media monitoring, social listening, digital media analysis, research, analytics, or insights-related roles. Experience in summary reporting, audience profiling, competitive intelligence, media analysis, and trend identification. Strong written and verbal communication skills with professional US English proficiency. Strong analytical thinking, attention to detail, and data interpretation capabilities. Ability to work independently, exercise sound judgment, and effectively incorporate constructive feedback. Proficiency in Microsoft Office Suite, particularly PowerPoint, Word, and Excel. Experience synthesizing complex information into executive-ready insights and presentations. Availability to work US West Coast business hours.
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Media Monitoring & Social Listening Analyst
Omnicom Global Solutions Colombia SAS