Mar Tech Engineering Manager

The MarTech Engineering Manager is responsible for leading and scaling the marketing technology function, driving the strategy, optimization, and integration of marketing systems to improve campaign performance, operational efficiency, and return on marketing investment. This role combines people leadership, technical expertise, and cross-functional collaboration to ensure the marketing technology ecosystem effectively supports business growth objectives. The MarTech Engineering Manager oversees a team of engineers responsible for marketing automation platforms, website operations, analytics implementations, and technical marketing infrastructure. Key responsibilities include leading and mentoring engineering teams, managing marketing technology platforms and workflows, overseeing website operations and enhancements, directing technical development initiatives, implementing analytics and event tracking solutions, optimizing integrations across the marketing stack, and supporting campaign-related technical initiatives such as lead generation, signup flows, and conversion tracking. The role partners closely with marketing leadership and business stakeholders to align technical roadmaps with organizational goals while continuously improving systems, processes, and marketing performance capabilities.

Required Qualifications 5+ years of engineering experience with at least 2 years in a leadership or management capacity. Strong technical background in marketing technology, marketing automation platforms, and MarTech ecosystems. Proven experience administering, optimizing, and supporting HubSpot environments and related workflows. Experience with Google Tag Manager, analytics implementations, event tracking, and conversion measurement. Experience working with modern web technologies, including React and/or Vue.js, or leading teams utilizing those technologies. Strong project management, process optimization, and operational improvement skills. Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders. Demonstrated experience building, mentoring, and leading high-performing technical teams. Experience managing scalable systems and supporting organizational growth.

Preferred Qualifications Experience supporting website management, digital marketing infrastructure, and marketing analytics initiatives. Knowledge of marketing performance measurement, ROI optimization, and lead generation technologies. Experience working in fast-growing technology, SaaS, or digital commerce environments.