Merkley+Partners is looking for a Paid Search Associate who has experience and an understanding of
and ability to execute paid search campaigns. An understanding of basic strategy, plan development,
execution and measurement is required. Core responsibility is planning and executing paid search
campaigns across both Google and Bing. This position will focus on a CPG brand with the possibility of
extending to other brands and PPC channels.
Responsibilities:
- Daily oversight of paid search/PPC campaign performance, budget pacing, and issue resolution to
ensure performance, delivery and optimizations are on track
- Planning and strategy of paid search/PPC media plans, including campaign architecture, data
strategy, reporting requirements, and post campaign analysis
- Collaborating with Analytics team to ensure proper tagging, reporting, insights and optimization
strategies are in place
- Researching and monitoring of changes and updates to paid search technology