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About the Client
Our client is a rapidly growing real estate analytics platform that helps buyers and investors make data-driven decisions. The platform boasts over 180,000 active users and provides real-time insights into US real estate market trends.
Currently, the client is optimizing the user experience, with a particular focus on map speed, reducing friction during onboarding, and optimizing conversion funnels primarily from social media platforms like X and Instagram.
Role Objective
We are seeking a Senior Product Lead, with experience as a Technical Product Manager or Growth Product Lead, to lead product optimization, conversion, and user experience initiatives on a high-volume B2C SaaS platform.
This is a part-time/fractional position, with an approximate commitment of 15–20 hours per week.
Main Responsibilities
Analyze and optimize conversion (CRO) funnels, identifying drop-off points and opportunities for improvement.
Design and execute strategies to improve user conversion, activation, and retention.
Optimize onboarding and reduce friction in the initial user experience.
Analyze user behavior using product analytics, session recordings, and funnel analysis.
Define, prioritize, and evaluate product experiments and A/B testing.
Work with feature indicators and product metrics to make data-driven decisions.
Collaborate closely with Product, Engineering, Design, and Growth teams.
Evaluate technical aspects of the product and participate in decisions related to performance, speed, latency, and architecture.
Demand and monitor performance and quality standards alongside the engineering team.
Identify opportunities for improvement in B2C digital products.
Maintain a high rate of prioritization and delivery of product initiatives.