Marketing Specialist Mid

This is a full-time role for a Growth Marketing Specialist (Mid) focused on creator outreach, partnership management, and community growth across LATAM, CDMX, and U.S. campuses. In this role, you will identify and engage micro-creators, build relationships with campus organizations and Greek life, manage paid partnerships end-to-end, and support market launches with performance tracking and insights. You will also serve as the Spanish-language face of the brand, helping drive authentic engagement across target markets.

Key Responsibilities

• Creator Outreach & Partnership Management (LATAM/CDMX/US Campuses): Identify and engage micro-creators, conduct outreach in both Spanish and English, schedule discovery calls, negotiate and close paid partnerships, and manage relationships through content publication.
• US Campus & Greek Life Outreach (Late Summer–Fall): Build relationships with fraternities, sororities, and student organizations across target campuses. Recruit, onboard, and manage paid campus ambassadors while helping establish student communities ahead of the fall tour.
• Launch Coordination & Market Insights: Monitor campaign performance and advertisements daily, provide recommendations on budget allocation, analyze market feedback, and deliver post-launch reports including key learnings and recommendations for future city launches.
• Community Management & Customer Engagement: Manage inbound messages beyond the FAQ level in both Spanish and English, ensure consistent brand voice, and handle escalations and safety-related concerns when needed.
• Performance Tracking & Reporting: Maintain KPI trackers for installs, sign-ups, CPI, conversion rates, and other key metrics. Prepare weekly performance summaries with insights, trends, and actionable recommendations.
• Content Creation & Brand Representation: Serve as the Spanish-language face of the brand by participating in on-camera content creation. Support a mix of Spanish and English content initiatives.
• Leverage knowledge of the local culture, trends, and creator ecosystem to identify partnership opportunities and help drive successful market launches.
• Build authentic relationships with local creators, communities, and campus organizations to strengthen the brand’s presence in target markets.

This is a full-time role for a Growth Marketing Specialist (Mid) focused on creator outreach, partnership management, and community growth across LATAM, CDMX, and U.S. campuses. In this role, you will identify and engage micro-creators, build relationships with campus organizations and Greek life, manage paid partnerships end-to-end, and support market launches with performance tracking and insights. You will also serve as the Spanish-language face of the brand, helping drive authentic engagement across target markets.
Key Responsibilities

• Creator Outreach & Partnership Management (LATAM/CDMX/US Campuses): Identify and engage micro-creators, conduct outreach in both Spanish and English, schedule discovery calls, negotiate and close paid partnerships, and manage relationships through content publication.
• US Campus & Greek Life Outreach (Late Summer–Fall): Build relationships with fraternities, sororities, and student organizations across target campuses. Recruit, onboard, and manage paid campus ambassadors while helping establish student communities ahead of the fall tour.
• Launch Coordination & Market Insights: Monitor campaign performance and advertisements daily, provide recommendations on budget allocation, analyze market feedback, and deliver post-launch reports including key learnings and recommendations for future city launches.
• Community Management & Customer Engagement: Manage inbound messages beyond the FAQ level in both Spanish and English, ensure consistent brand voice, and handle escalations and safety-related concerns when needed.
• Performance Tracking & Reporting: Maintain KPI trackers for installs, sign-ups, CPI, conversion rates, and other key metrics. Prepare weekly performance summaries with insights, trends, and actionable recommendations.
• Content Creation & Brand Representation: Serve as the Spanish-language face of the brand by participating in on-camera content creation. Support a mix of Spanish and English content initiatives.
• Leverage knowledge of the local culture, trends, and creator ecosystem to identify partnership opportunities and help drive successful market launches.
• Build authentic relationships with local creators, communities, and campus organizations to strengthen the brand’s presence in target markets.