KOL Marketing Specialist

Job Description

Responsibilities

1. Identify, research, and establish partnerships with local KOLs, influencers, and content creators across social media platforms in South America.

2. Build and maintain relationships with influencers on platforms such as Instagram, TikTok, YouTube, X (Twitter), and other relevant local channels.

3. Negotiate collaboration terms, including promotional content, campaign deliverables, and pricing.

4. Plan and execute influencer marketing campaigns to increase brand awareness, audience engagement, and user acquisition.

5. Monitor campaign performance, track key metrics, and optimize KOL partnerships based on results.

6. Stay up to date with local social media trends, influencer communities, and market developments.

Requirements

1. Must be a local resident of a South American country, preferably a native speaker of the local language.

2. Experience in KOL marketing, influencer outreach, social media marketing, or digital marketing is preferred.

3. Familiar with local social media platforms, influencer communities, and online trends.

4. Strong communication and negotiation skills, with the ability to independently identify and contact potential KOLs.

5. Able to work independently in a remote environment and deliver measurable results.

6. Experience in fintech, cryptocurrency, Web3, payments, or other digital products is a plus.

What We Offer

Flexible remote working arrangements.

Opportunity to develop local influencer partnerships and grow the brand in South America.

Competitive compensation based on experience and cooperation model.