Design, Brand & Web Experience Professional

Job Purpose

Lead and coordinate the visual production for the Marketing & Communications department, supervising and guiding Junior Designers while ensuring the flawless execution of Genuine School’s brand identity across all touchpoints. This role turns strategic needs into clear, engaging, and high-converting visual assets—from social media, paid ads, and commercial materials to our website, landing pages, and live events across our three target languages.

📌Responsibilities:

• Visual Direction & Leadership: Supervise, guide, and provide actionable feedback to Junior Designers, ensuring high visual criteria, consistency, and alignment with branding guidelines.

• Web & UX/UI Management: Design, update, and maintain the main website and landing pages, ensuring functional, responsive, and clear user experiences localized in multiple languages.

• Cross-Channel Content Creation: Design impactful visual content for social media, paid media ads, presentations, institutional communications, email marketing, and commercial collateral.

• Cross-Functional Collaboration: Partner with Content, Growth, Product, Tech, and Academics to translate strategy into high-converting visual solutions.

• Asset & Template Governance: Build and maintain scalable graphic asset libraries, brand guidelines, and easy-to-use Canva template systems for internal teams.

• Event Coverage & Live Tech: Coordinate and manage visual assets for webinars, graduations, Demo Days, and live streams using OBS and broadcast tools.

• Performance-Driven Design: Measure visual impact—ensuring design choices directly support audience engagement, trust, clarity, and conversion goals.

📌You're our perfect candidate IF:

• You hold a degree in Graphic Design or related fields.

• You are fluent in English and Spanish (C1 level required); Portuguese is a strong plus.

• You have 2+ years of design experience, preferably in fast-paced, creative, and digital environments (experience in EdTech or international brands is a plus).

You have proven experience coordinating design processes, providing art direction, and giving constructive feedback to other designers.

• You have an advanced command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma (web design, components, prototyping).

• You are proficient in Canva (creating scalable templates for non-designers), familiar with Sketch, and comfortable with Google Workspace.

• You possess basic technical knowledge of content management systems (WordPress), as well as basic HTML/CSS to coordinate web adjustments smoothly.

• You have experience seting up OBS and tools required for live broadcasts and events.

• You have a deep understanding of UX/UI principles, responsive design, and technical export specs for print, digital, email, and social platforms.

• You have exceptional time management skills, strategic decision-making to prioritize urgent vs. important tasks, and the flexibility to adapt to changing priorities.

✈️ Your expertise in a nutshell:

• Solid visual criteria and obsessive attention to detail.

• Ability to translate complex strategic goals into simple, high-impact visuals.

• Strong leadership, communication, and mentoring skills for design teams.

• Highly organized, autonomous, and accountable with strict project follow-through.

• Data-aware mindset: understanding how design choices drive interaction and acquisition.

• Creative, open to feedback, and deeply passionate about educational innovation.