Design, Brand & Web Experience Professional

Role Purpose

Drive the development of visual assets for the Marketing & Communications function, supporting Junior Designers through knowledge sharing and creative collaboration while maintaining the consistent application of Genuine School’s brand identity across all touchpoints. This role translates strategic objectives into engaging, conversion-focused visual solutions, including social media content, paid advertising creatives, sales and marketing materials, website and landing page designs, and event-related assets across the organization’s three target languages.

📌Responsibilities:

• Visual Direction & Leadership: Supervise, guide, and provide actionable feedback to Junior Designers, ensuring high visual criteria, consistency, and alignment with branding guidelines.

• Web & UX/UI Management: Design, update, and maintain the main website and landing pages, ensuring functional, responsive, and clear user experiences localized in multiple languages.

• Cross-Channel Content Creation: Design impactful visual content for social media, paid media ads, presentations, institutional communications, email marketing, and commercial collateral.

• Cross-Functional Collaboration: Partner with Content, Growth, Product, Tech, and Academics to translate strategy into high-converting visual solutions.

• Asset & Template Governance: Build and maintain scalable graphic asset libraries, brand guidelines, and easy-to-use Canva template systems for internal teams.

• Event Coverage & Live Tech: Coordinate and manage visual assets for webinars, graduations, Demo Days, and live streams using OBS and broadcast tools.

• Performance-Driven Design: Measure visual impact—ensuring design choices directly support audience engagement, trust, clarity, and conversion goals.

📌You're our perfect candidate IF:

• You hold a degree in Graphic Design or related fields.

• You are fluent in English and Spanish (C1 level required); Portuguese is a strong plus.

• You have 2+ years of design experience, preferably in fast-paced, creative, and digital environments (experience in EdTech or international brands is a plus).

• You have proven experience coordinating design processes, providing art direction, and giving constructive feedback to other designers.

• You have an advanced command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma (web design, components, prototyping).

• You are proficient in Canva (creating scalable templates for non-designers), familiar with Sketch, and comfortable with Google Workspace.

• You possess basic technical knowledge of content management systems (WordPress), as well as basic HTML/CSS to coordinate web adjustments smoothly.

• You have experience seting up OBS and tools required for live broadcasts and events.

• You have a deep understanding of UX/UI principles, responsive design, and technical export specs for print, digital, email, and social platforms.

• You have exceptional time management skills, strategic decision-making to prioritize urgent vs. important tasks, and the flexibility to adapt to changing priorities.

✈️ Your expertise in a nutshell:

• Solid visual criteria and obsessive attention to detail.

• Ability to translate complex strategic goals into simple, high-impact visuals.

• Strong leadership, communication, and mentoring skills for design teams.

• Highly organized, autonomous, and accountable with strict project follow-through.

• Data-aware mindset: understanding how design choices drive interaction and acquisition.

• Creative, open to feedback, and deeply passionate about educational innovation.