- Build and send email promotions and newsletters in Salesforce Marketing Cloud and WordPress, working with the ad sales and editorial teams at both brands.
- Request advertising assets from clients and send them tests for approval.
Proof copy and test every link before a campaign goes out.
Build and traffic campaigns in Google Ad Manager. Set up and monitor paid social campaigns on Meta.
Monitor delivery and pacing against what has been booked, flagging potential under-delivery early enough that we can do something about it.
Troubleshoot ad serving errors, reporting discrepancies and broken creative to the appropriate stakeholders.
Pull campaign results together into a clear report for the Account Executives. Talk through results at post-campaign review and what to recommend next time.
Keep the advertising and editorial promotions calendar up to date.
Add to the training documentation as new products launch.